Your year has begun with renewed focus on the roadmap, growth and sales goals. Many enterprise and B2B service providers ask themselves where the growth should come from to drive business growth. Management asks, “is sales or business development” that will drive growth? The answer is “it depends.” First let’s be clear on an important and obvious fact: Business growth is a process – a series of creating, executing and adapting a strategy with appropriate tactics to achieve goals.
So What Comes First – Sales or Bus Dev? When the CEO, board and management team plan the path ahead they almost always focus on “get more sales.” Read more