The iMedia Agency Summit in Scottsdale December 8-10, 2013, offered an opportunity to meet with some of the coolest agencies to hear more about what’s hot in digital marketing. Our own Mark Fiedler, VP Business Development and Sales for Cubeyou, was on hand to meet agency executives and hear what they had to say about trends in new digital marketing strategies.
Q: The theme for this year’s iMedia Agency Summit was “Media Re-defined: What Clients Want.” What were your takeaways after three days? What do clients want?
Mark: The big takeaway for me was that everyone is looking for an agency that offers differentiation in their strategy and media approach. There is less emphasis on display and search and more on social and video and while all these elements are important, what agencies are realizing is that media is more than demographics.